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Convert customers with
eye-catching A+ content
on Amazon
Tell your story and show off your brand to build customer trust and increase conversion rates.
What is Amazon A+ Content?
A+ Content (also known as Enhanced Brand Content, or EBC) is a tool that lets you feature high-resolution images, vivid descriptions and shoppable content on your product listings.
Appearing below the fold, it usually takes place of the classic product description. It allows you to go into more detail about your products.
Who can use A+ content?
Anyone with a professional seller account and Brand Registry can create and design A+ content.
Benefits of Amazon A+ content
Increase conversions
When a customer knows everything there is to know about your product, they’ll be more likely to hit “add to cart”. A+ Content makes that decision easier for them.
Grow market share
Amazon prefers to display items that convert. Plus, SEO-friendly text in the content will help your products get found and appear in search results.
Increase sales
Better conversion = more traffic = more sales. It’s a virtuous cycle that sustains itself. All from a bit of initial work to present your products in the perfect light.
Engage and educate your customers
on why your product is better
Get found
The text in your A+ content doesn’t just provide your customer with important information. It has the potential to increase visibility in search results (SEO), driving more customers to your product page.
Enhance product listings
Transform your dull, boring “product description” into an enticing, multimedia catalogue. Informative graphics and imagery take up real estate and will have people spending more time looking at your product rather than your competitor’s.
Build your brand
Customers on Amazon are browsing for the best quality-price ratio.
Beautiful images help establish your brand identity and build trust. A+ content helps your products stand out and gives you another way to address and convince customers.Delight your customers
Think of enhanced brand content as a pamphlet for your product. Improve customer experience by showcasing beautiful images of your product and providing detailed feature information to help you stand out.Compare, cross-sell and upsell with shoppable comparison charts
Comparison charts allow you to include your brand ASINs so your customers have a better view of your other available products. Once they know which one is right for them, they can add it directly to their cart.
Brag about your brand and link to your store
Have something that sets you apart from the rest? Share it. Whether you’re certified organic, have an award-winning product, or have a unique production process, let customers know in your brand story.